Rockwell Group worked with JetBlue to re-think the airline’s brand concept and to re-imagine the T5 marketplace – a triangular retail and dining area where all three concourses will meet. JetBlue believed that the marketplace was the one area in its new terminal where it could fully exhibit its “JetBlue-ness.” In response, Rockwell Group expanded JetBlue’s brand concept by equating “JetBlue-ness” with “New York-ness” and created a marketplace interior concept that is bold, celebratory and affirmatively New York. In the marketplace, Rockwell Group installed one 4’ tall custom designed grandstand and one 2’ tall platform made from structural steel, inspired by some of New York’s most iconic gathering places like the steps of the Metropolitan Museum of Art, the bleachers of Yankee stadium, and stoops of New York brownstones. Above this seating area is a circular digital information ring suspended by a cable system that recalls the iconic forms of the adjacent roofscape of Eero Saarinen’s landmark TWA terminal. Located at the center of the marketplace, the cable system and information yoke will be visible from all three concourses, creating a dynamic focal point.