Rather than attempting to conceal the difference between the old and new elements, we adopted a dynamic approach where the past and present are combined to create a new icon with multiple layers. The intervention is a statement of balance in the re-use of heritage buildings by introducing new contemporary architectonical elements for its cultural purpose and improving its outstanding qualities. The key aim of the project was to maintain the original volume, while at the same time developing its own sculptural quality. A new glass curtain façade is placed on the edge of the irregular volumetric block, enhancing its monolithic presence and also creating a new boundary for the foyer. A louver-based media façade is applied to this structure in order to replace the large movie posters which currently occupy large amounts of façade, allowing new possibilities in the communication of media contents, transmitting a powerful message of innovation and defining a visual identity. In addition to the traditional function, it also allows the continuous display of multiple movie trailers, special events such as video/art installations, exclusive background scenario to the Moscow Film Festival and open air cinema sessions in the summer. The original lettering remains in the foyer´s ceiling, still visible from the surroundings behind new layers of façade. The architectural language of the new building embraces the existing concepts of plinth and access, creating one historically accurate version of the building.